HoukTPM

Services

Program Assessments/Discoveries

Our assessments of your program begin with a detailed in-depth discovery process, at your location, in which we interview key personnel in all departments touched by your trade promotion program - marketing, sales, advertising, I/T, finance, credit, and others.

After this two or three day process, we will return with a detailed analysis of your current trade promotion situation, benchmarking your position against key competitors and industry norms, with recommendations for improvements in systems, processes, program offerings, and measurement/analysis.

HoukTPM will identify gaps in your systems and processes, flag possible regulatory issues, and prioritize problems and opportunities. And we will then provide a roadmap detailing your next steps in implantation of the recommendations and, where appropriate, direct the implementation.

Based on your needs, discoveries and assessments can be general, covering all aspects of your program, or can specifically focus on systems, processes, program design, or measurement and analysis.

Seminars & Training

We are frequently called upon to provide trade promotion insights for trade associations and individual companies. We have presented to the Association of National Advertisers, Trade Promotion Management Association, Vendor Compliance Federation, Credit Research Foundation, various media associations, and many other groups.

Topics have included:

Trade promotion trends and forecasts
Strategic and tactical uses of trade promotion
Deductions
Regulatory issues: Sarbanes-Oxley, FASB 01-9, and Robinson-Patman
Program measurement: ROI and effectiveness
Systems and processes
Surveys of trade promotion in specific industries and categories
. and many others

In addition to these short one or two hour single-topic presentations, Bob Houk designed a comprehensive training course for TPMA which includes three two-day sessions; he has taught many of these sessions over the past decade. Bob also conducts multi-day seminars internationally - in September 2005, he taught the first such trade promotion seminar ever in China. In 2006, he returned for a second series of seminars in China and Thailand.

E-mail: info@houktpm.com